English: This is a scene showing the newly installed "Boat Motor" styled Coca-Cola soda dispenser just after the dispenser's installation at Fleeman's Pharmacy, Atlanta, Georgia, circa 1948. The legend is that this "Boat Motor" styled Coca-Cola dispenser was the first ever of this 1948 model installed anywhere, and in this case was installed in the city where Coca-Cola was created.

The pharmacy was originally built in 1914 under the name Atkins Park Pharmacy and in the 1930's became known as Cox & Baucom; all in an era that came to be called “the golden age of soda fountains."

From its very onset in 1914, the pharmacy began to serve Coca-Cola, and when it closed it's doors in 1995, it had gained the distinction of being the longest-running establishment anywhere to have served Coca-Cola — having served Coca-Cola from the same location for eighty-one years straight.

Jack Fleeman took over the pharmacy from Messrs. Cox & Baucom. During its existence, Fleeman's Pharmacy became basically the very first Coca-Cola museum, and the walls of the establishment featured rare Coca-Cola artifacts from years past. Some of the Candler family, descendants of Coca-Cola founder Asa Griggs Candler, had been known to sometimes visit with Jack Fleeman over the years, and it has been said, that sometimes they would gift Jack Fleeman some old Coca-Cola mementos passed down through the Candler family for his pharmacy museum.

The photograph shows two 'soda jerks,' a name given to young teenagers who worked in commercial establishments that served carbonated soda products of years gone by.